Engineering
 Excellence

Technology

Technology

Technology

We may be fluent in binary, but we’re not bots.

Overview

At Roswell, the only limitation is your imagination. If you can think it, we can build it. Our team of in house full stack developers, project managers and QA analysts are eCommerce experts and will ask you what you want to accomplish, so that we can unravel the most efficient way of delivering it. Leveraging the cutting edge of engineering best practices, we apply that acumen to unravel intricate UX challenges while maintaining a laser focus on brand objectives.

Expertise

There are thousands of web development shops, but limited eCommerce development agencies. We understand the path to purchase journey and use that lens to analyze your brand’s unique use cases against your timeline and budget to architect solutions that convert users into customers. Headless Commerce? No sweat. Web3 / AI? Yes we’re on it. Systems Integrations? We fit square pegs into round holes if you need it done. We don’t ask merchants why — we just say why not.

Services

  • Custom Development

    Custom doesn’t mean expensive. It means that you understand your ICP, and you want to cater to their particular needs from a UX standpoint. We get that — and empower merchants through meticulously crafted eCommerce development solutions that go beyond the conventional and stay under budget. Our approach revolves around understanding the distinct needs and aspirations of each brand, allowing us to create tailor-made solutions that are perfectly aligned with their business goals.

  • Shopify Plus Development

    As an original Shopify Plus partner agency (since 2016), we’ve evolved our development approach in lock step with Shopify’s relentless mission to democratize access to eCommerce. We harness Functions, Checkout Extensions, Flow, B2B Functionality, Markets Pro, POS Pro, and Launchpad for merchants ready to scale. Understanding how to leverage these tools allows us to build customer experiences that unlock unprecedented growth without rebuilding the wheel.

  • Subscription Commerce

    Lifetime Value is the real measure of your business — consisting of average order value multiplied by frequency of purchase. Our specialization in developing subscription commerce leverages the Recharge Retention platform to generate recurring revenue streams and nurture unwavering customer loyalty. The subscription experience needs to be painless from adoption to administration with UX elements that convert one-time purchasers to subscribers.

  • System Integrations

    Getting systems to work in harmony is a necessary evil, unless you want to build your own platforms from scratch (you don’t want to). We are experts at data mapping and leveraging APIs efficiently to minimize the number of calls required to provide the desired end result for your business objectives. By architecting your cohesive and streamlined digital ecosystem, we ensure your business is not disrupted so you focus on making money.

  • eCommerce Migrations

    Moving is near the top of the list on experiences humans hate. We’re here to make that journey less painful. We have migrated hundreds of brands to Shopify Plus, Recharge, Klaviyo, Attentive, Loyalty Lion, Okendo, Netsuite, and more — with the focus on store admins and customers only noticing an improvement in their user experience. They won’t even know we were there.

  • Composable Commerce

    If monolithic sounds old - it does because it is. Why not choose the components of your tech stack that are best in class for your business? Take modularity a step further with Composable Commerce to create a flexible and scalable eCommerce storefront. As experts in systems integrations, you choose — we build — your customers win.

  • Headless Development

    Headless isn’t the future — it is now. Brands that go headless see page load times of sub two seconds. For every second of page load time you decrease, you increase conversion by 2%. They say that milliseconds makes millions and as one of the first agencies to launch a Shopify Hydrogen powered headless storefront, we’ve witnessed it.

Capabilities in technology