# Insights Get expert tips from our Webby Award-winning, Shopify Premier Partner agency—our blog shares actionable insights and stories to grow your eCommerce brand. ## Recent Insights - [Affiliate Marketing 101: How DTC Brands Can Turn Partnerships Into Profit](insights/affiliate-marketing-101) Affiliate marketing turns partners into a performance-based sales channel. Learn how it works and how DTC brands can launch programs that scale. - [Turn ChatGPT Into Your New Sales Channel: A Guide to Agentic Commerce](insights/turn-chatgpt-into-your-new-sales-channel) OpenAI's Instant Checkout turns ChatGPT into a shopping platform. Learn how your brand can access 700M high-intent shoppers and the data trade-offs to consider. - [Instagram’s Game-Changing Updates: AI Controls + Google Indexing](insights/meta-ai-controls-google-indexing) Meta adds “exclude terms” for AI ads; Google indexes Instagram. Learn what changed, why it matters, and how to optimize in 30 days. - [Roswell NYC Achieves Shopify Platinum Partner Status](insights/shopify-platinum-partner) Roswell NYC is now a Shopify Platinum Partner, the highest recognition in Shopify’s ecosystem, earned by building high-converting websites, implementing seamless integrations, and developing growth strategies that scale. - [Why Your Traffic Spikes from Ashburn or Council Bluffs Aren’t Real Shoppers](insights/ashburn-bot-traffic) Your traffic from Ashburn or Council Bluffs isn’t real customers. Find out what’s causing it and how to fix your analytics without hurting your SEO. - [Beyond the Answer Engine: A Growth Playbook for the New Era of eCommerce](insights/beyond-the-answer-engine) If your growth strategy is still centered on chasing keyword rankings and reacting to Google’s named updates, you’re fighting a battle that’s already lost. The search landscape has entered a new era of permanent, high-frequency volatility, and for e-commerce brands, treating this as a temporary storm is a critical mistake. - [AEO vs SEO vs GEO (2025): What They Are, Why They Matter, and Exactly How to Implement](insights/aeo-vs-seo-vs-geo) Ranking isn’t enough anymore. Learn how SEO, AEO, and GEO work together so your brand gets found, quoted, and credited inside AI search results. - [Building for a Better NYC: How Roswell's Founder Helped Power Robin Hood’s Record-Breaking Impact](insights/building-for-a-better-nyc) From our roots as a digital commerce agency to our ongoing commitment to giving back, we believe the best way to change the world is to start with the community that shaped us. That belief has never been clearer than in the work of our founder and CEO, Hugh Lim, with Robin Hood—one of the nation’s most powerful poverty-fighting philanthropies, dedicated entirely to serving New Yorkers in need. - [Media Magic: Unlocking Affiliate Marketing for Your Brand](insights/media-magic-unlocking-affiliate-marketing-for-your-brand) Affiliate marketing—where strategy meets serendipity. It’s all about results: connecting your brand with new audiences, driving top-of-funnel growth, and paying commissions only when sales are made. - [Nine Email Marketing Mistakes Quietly Killing Your eCommerce Success](insights/nine-email-marketing-mistakes-killing-ecommerce) While you’ve probably read endless advice on what to do, here’s the hard truth: it’s the email marketing mistakes you don’t know you’re making that can quietly sabotage your eCommerce success. - [The De Minimis Loophole Is Ending. A boon for brands doing US-based fulfilment?](insights/the-de-minimis-update) The $800 duty-free rule ends Aug 29, 2025. See who wins/loses, likely price and CX shifts, and Roswell’s playbook for mid-sized fashion brands to stay competitive. - [Introducing Orbit: Roswell’s Newly Rebranded Podcast](insights/orbit-roswell-podcast) Roswell’s podcast gets a new name. Discover why “Interview With” became “Orbit,” how the change connects to our space-inspired brand, and the key lessons we learned about searchability and branding along the way. - [From Search to Answers: Why Your eCommerce Brand Needs Answer Engine Optimization Now](insights/from-search-to-answers) Quick Answer: Answer Engine Optimization (AEO) is the evolution of SEO that optimizes content for AI-powered search experiences like Google AI Overviews, ChatGPT, and voice assistants. With AI Overviews affecting 30% of searches and causing up to 34.5% drops in traditional click-through rates, eCommerce brands must adapt immediately or risk invisibility in the new search landscape. - [Webby - Winning eCommerce: DVF & Roswell NYC](insights/DVF-Roswell-Webby-Win) Roswell NYC is honored to take home the 2025 Webby People’s Voice Award for Best Shopping Website for DVF.com. This win celebrates the power of strategic, Shopify-driven design and legacy brand storytelling. - [Innovating Shopify Merchandising: Introducing Enhanced Product Variants with Roswell's Strategic Solutions](insights/enhanced-product-variants-with-shopify) Discover how Shopify's latest features, like Combined Product Listings and an increased variant limit, combined with Roswell's Child Variant Merchandising strategies, are reshaping eCommerce merchandising by offering brands a seamless and cohesive buyer experience, eliminating obstacles to innovative functionality. - [The Tech Stack Behind the Brands You Love: 5 Principles to Scale Smarter](insights/5-tech-stack-principles) The best e-commerce brands don’t just use tech—they build smart, scalable stacks. Here are five principles Roswell NYC uses to turn tools into true growth engines. - [Creatures of Habit - Human-Centered Design and Other Scary Hauntings](insights/creatures-of-habit-human-centered-design-and-other-scary-hauntings) Explore how user habits and psychological triggers can help craft an e-commerce experience that haunts customers (in a good way) and boosts sales. - [Google's June Core Update: Battle Plan for Digital Retailers](insights/google-s-june-core-update-battle-plan-for-digital-retailers) Learn how Google’s June 2025 core update impacts your eCommerce store—rollout timeline, ranking shifts, and proven recovery tactics to keep your traffic and sales growing. - [Texas Just Updated Its SMS Laws—Here’s What eCommerce Brands Need to Know](insights/texas-sms-2025-updates) Texas has updated its mini-TCPA to regulate marketing text messages, with new requirements taking effect on September 1, 2025. If your brand texts Texas residents—or is based in Texas—you may need to register with the state, adjust quiet hour settings, and review your legal standing. In this post, we break down what’s changing, who’s affected, and the key steps eCommerce brands should take now to stay compliant. - [The Importance of Multi-Channel Marketing in E-Commerce](insights/multi-channel-marketing) A multi-channel marketing strategy is essential for delivering the right message at the right time, improving customer engagement and driving conversions. - [13 DTC Paid Media Mistakes Costing You Money (And How to Fix Them)](insights/thirteen-DTC-Paid-Media-Mistakes-and-how-to-fix) Your paid media campaigns might look shiny on the surface—high impressions, impressive click-through rates—but are those numbers actually translating into profit? Spoiler alert: vanity metrics won’t pay your team or fuel your next growth phase. - [What You Should Know About Email Deliverability in 2025](insights/email-deliverability-in-2025) Email deliverability has gotten tougher—privacy shifts, bot clicks, and stricter inbox rules mean the old playbook doesn’t work. The upside? Brands that treat deliverability like performance marketing are winning by sending less, but smarter. - [Browser Fingerprinting Explained (2025): How It Works, Why It Matters, and How to Protect Yourself](insights/browser-fingerprinting-explained) Browser fingerprinting identifies you without cookies by collecting hidden details about your browser, device, and behavior — from screen size to GPU quirks. This guide breaks down how it works, who uses it (from ad networks to banks), what privacy laws say, and how to protect yourself using privacy-focused browsers, anti-tracking settings, and smarter browsing habits. - [Maximize Conversions: The Power of True-Form Optimization](insights/cro-strategies-true-form-optimization) Transform your CRO approach with Roswell's cutting-edge "True-Form" optimization, harnessing innovative tech partnerships and data-driven insights for enhanced conversion rates and business growth. - [The Ultimate Guide to the Ajax/Slide-Out Cart on Shopify: Viewpoint of an eCommerce Designer](insights/guide-ajax-slide-out-cart) What is an Ajax Cart? Ajax is short for the code (Asynchronous JavaScript and XML) it uses to create the cart and its functionality. This modern marvel allows customers to add items to their cart without refreshing the page. - [Shopify POS Guide 2025: Beginner → Advanced Setup + Winter & Summer ’25 Updates](insights/shopify-pos-guide-2025) Learn Shopify POS from setup to enterprise scaling. Includes Winter & Summer ’25 updates, migration steps, Tap to Pay, and expert optimization tips. - [Aligning Your Strategy for Record BFCM Returns: A Step-by-Step Playbook](insights/BFCM-Step-by-Step-Playbook) You don’t need to reinvent the wheel; look at previous years' results. Celebrate your successes by understanding them! - [Roswell Joins Shopify’s Elite](insights/shopify-premier-partnership) Embark on a journey of innovation and excellence with Roswell, the newly crowned Shopify Premier Partner. Explore how this prestigious accolade is reshaping the e-commerce landscape, bringing cutting-edge solutions to the forefront. Dive into our commitment to client success, unparalleled dedication, and the transformative path that led us to this remarkable milestone. - [Empower Your Shopify Store's Growth In A Post-Cookie World](insights/empower-your-shopify-stores) How will you navigate the post-cookie world? Learn more about how you can implement server-side tracking to empower your Shopify store. - [How improving your post-purchase experience supercharges your summertime sales](insights/how-improving-your-post-purchase-experience-supercharges-your-summertime-sales) Build trust with your subscribers by creating a stellar and reliable post-purchase experience. - [Unleashing the potential of headless commerce: a comprehensive guide to Shopify Hydrogen](insights/unleashing-the-potential-of-headless-commerce) Explore the concept of headless commerce, its benefits, and how Hydrogen Shopify is driving innovation and growth. - [After BFCM, what's your plan? Dream big with post-holiday strategic thinking](insights/after-bfcm-what-s-your-plan) Get a jump on creating effective strategies to propel your businesses forward. - [Marketing strategies to squash Q1 slumps](insights/marketing-strategies-to-squash-q1-slumps) A quick SMS & email marketing guide to help ensure your drip campaigns are on point to bring in first-quarter purchases from new and existing customers. - [What is a lookalike audience and why is it important to my ad strategy in the lead up to the holiday season?](insights/what-is-a-lookalike-audience) Get the lowdown on lookalike audiences and how they should affect your ad strategy. - [Unlock the power of subscription](insights/unlock-the-power-of-subscription) Are subscriptions right for your business? Explore why subscriptions are so important, as well as their wide variety of applications across a spectrum of industry verticals. ## Contact Information Address: 225 Broadway Suite 3100, New York, NY 10007 Phone: 212.227.6140 Email: contact@roswellstudios.com ## About Roswell We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.