# Love Amika

Amika tasked Roswell NYC to target key development priorities on their legacy website, coupled with a robust email segmentation and automation strategy further to optimize the current site and email marketing strategy. 

# amika
## Optimization in the face of the pandemic
UX & UI Design • Web Development • Shopify Plus

### The brief
As an incredibly successful haircare brand, amika wanted to ensure that their online success continued even in the face of a global pandemic. They partnered with Roswell NYC to provide strategic guidance on redesigning the most critical revenue driving pages - PDP / Homepage - rather than engaging in a costly full redesign of the entire site.


### The approach
Shopify Development

Roswell developed a redesigned homepage and PDP coupled with strategic analysis to ensure that UIUX best practices were followed - keeping conversion rate as the primary focus. Customized landing pages helped to drive conversion rate from ad spends and call attention to green initiatives, providing relevance to the brand’s target demographic. Roswell also integrated an advanced Gift With Purchase selector with the cart to encourage sampling and increase average order value.


Customer Retention & Analytics

The Roswell retention team migrated over 500K email addresses to Klaviyo and guided the strategy and execution of email segmentation and automation. Through the integration with Roswell Analytics, lifetime value growth, average order value growth, the efficacy of samples leading to future purchases, and other relevant statistics were monitored to ensure the ability to evolve and adapt for greatest revenue potential.

### The results
Having a successful eComm store doesn’t mean there isn’t room for improvement - there always is. Amika tasked Roswell to target key development priorities on the legacy site, coupled with a robust email segmentation / automation strategy to optimize the current site and email marketing strategy further. The results are in - and conversion - and revenue correspondingly) doubled in 2020 vs 2019.

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## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.