Who, What, Why
Who, What, Why
About
Who, What, Why
About
About
We build businesses
From engineering to creative to growth, if it can be imagined, it can be achieved.
As a Webby Award-winning, Shopify Platinum Partner agency, Roswell NYC has helped build hundreds of eCommerce businesses by crafting unique, deeply personalized digital ecosystems. Acting as an extension of our clients’ teams, we co-architect the future of what each brand can become—then build the beautiful, conversion-driven machine that gets them there.
Our core values
Collaborative
We consider ourselves an extension of our client's team, working closely to understand their goals, challenges, and vision. By immersing ourselves in their business, we forge strong partnerships and become invested in their success as if it were our own.
Pioneer
Embracing and driving innovation is essential in the rapidly evolving world of eCommerce. We stay updated with the latest technologies, trends, and strategies so that you don’t have to. Brands come to Roswell for our commitment to staying on the cutting edge of what works best for their particular business.
Transparency
Building trust with our merchants requires our large and growing team to trust one another. The foundation of that trust is transparency in communication, project progress, pricing, and any challenges faced across departments and with merchants. In doing so, we become our merchants’ partners instead of vendors.
Driven
Focusing on delivering measurable and tangible results for our clients is crucial. We’re committed to driving increased sales, conversions, and ROI.
Our full service agency provides three divisions to build your eCommerce business
At Roswell, our 360-degree approach, coupled with our white glove service and extensive experience, has solidified us as the trusted agency partner for over 70 merchants across diverse industries like Beauty, Fashion, Haircare, Jewelry, Home & Luxury Goods, Wellness, and Consumer Packaged Goods.
Design & Creative
Our team of experienced UX & UI designers collaborates closely with you, leveraging our expertise in designing customer experiences that are in line with your brand identity. Our primary goal is to deliver outstanding design solutions that align with your business objectives, market positioning, and audience requirements, resulting in design and creative work product you can take pride in.
eCommerce Development
Engineering for eCommerce requires proactivity, shrewd resource management, quality assurance, and a commitment to staying current on best practices in development strategies, architecture, and languages. We abide by the highest levels of version control allowing your team to administer the store with minimal disruption by code merges/releases. In this way, we ensure that your site’s evolution doesn’t impede your revenue growth.
Growth & Marketing
We empower you to take control of your customer relationships by directing them to your Shopify store site through performance marketing and SEO. Coupled with tailored strategies inclusive of unique email flows & SMS journeys, engaging content, loyalty programs, and data-driven approaches, we drive meaningful growth and foster authentic connections with your audience.
Leadership team
Our merchants are entrepreneurs, and so is the culture at Roswell. Fostering an entrepreneurship environment starts from the top, and the Roswell culture lives by the principle that one should lead others in a way that feels like they are leading themselves. The all-star leadership team at Roswell is emblematic of that essence and inspires their team members to challenge themselves to become experts at their craft while maintaining a healthy work-life balance.
Hugh Lim
Nihar Kulkarni
Cindy Kwan
Won Tamura
Emily Roberts
Lorin Hur
James Roberts
Carl Cahill
Our team
Our creative extraterrestrials, tech wizards, growth marketing gurus, and strategic geniuses are here to tackle any challenge in the eCommerce universe. With deep industry knowledge, we've achieved remarkable results alongside our valued clients.
Anton Solomonik
Caitlin Covington
Catherine LaClair
Carmen Lee
Chris Astrouski
Davide Bruzzone
Danny Voicu
Daniel La Cute
Daniel Liu
Gabrielle Daum
Hon Chih Chen
Jesse Kovash
Jessie Wong
Jimmy Kan
Lisa Sokolowski
Marie Antonette
Maya Juchtman
Michael Rarick
Morgan Miranda
Patrick Phelan
Patty Kovash
Remi Fortier
Ryan Ellul
Sara Kinne
Sebastian Milla
Shelby Robin
Tom Wittlin
Victor Flores
Our mission
Roswell’s Objective
To build your eCommerce business, maximize your lifetime customer value, AOV, conversion rate and revenue. We want to help you unlock your eCommerce potential, delivering optimized user experiences and exponential revenue growth for mid-market and enterprise brands.
Our History
Roswell NYC has a rich history as a full-service eCommerce agency rooted in the heart of New York City. With over a decade of excellence, our team has grown to more than 40 dedicated experts across strategy, design, development, and growth. As a Webby Award-winning agency and world-class Shopify Platinum Partner, we've proudly partnered with Shopify Plus to help democratize commerce and power the next generation of digital retail. With passion and precision, we continue to evolve—helping merchants around the world unlock cosmic growth and lasting success.
Our partners
The leading eCommerce platform, empowering merchants to build, manage and grow their online businesses with ease.
Intelligent marketing automation powered by your customer data. Klaviyo helps merchants create automated, hyper-targeted messages at scale for faster, more efficient growth.
Customer engagement platform that helps merchants connect with their audience through personalized SMS and email messaging.
Leading platform for subscription billing and management, empowering merchants to effortlessly scale and optimize their subscription businesses.
Orita uses AI to analyze customer support conversations, uncovering actionable insights that help eCommerce brands reduce churn, improve CX, and drive revenue.
Boost your eCommerce conversion rate with Because—your solution for code-free, real-time personalization across the entire pre-purchase journey.
The customer marketing platform that creates stronger connections between consumers and the brands they love with reviews, referrals, quizzes, loyalty and surveys.
Rebuy is the leading personalization, recommendation, and merchandising platform for smart ecommerce brands.
Combines the most robust platform and deepest bench of accessibility expertise to help organizations create accessible and legally compliant websites, mobile apps, software, and other technology.
A global omnifulfillment solution trusted by 7,000+ brands to ship orders from everywhere their customers shop.
The leader in globally scalable, secure, digital search and discovery experiences that are ultrafast and reliable.
Proven loyalty and engagement platform, empowering merchants to build lasting customer relationships and drive revenue growth.
PostPilot is a direct mail automation platform that helps eCommerce brands send personalized postcards and handwritten notes as easily as email to boost retention and drive revenue.
The ultimate customer service platform, streamlining merchant communications and elevating customer experiences to stellar levels.
The platform that gives you the tools to collect and manage reviews across a range of third-party platforms, giving you unprecedented control over your online reputation.
A plug-and-play tracking solution for modern DTC brands. Go beyond simple marketing attribution with complete tracking across the user journey.
Personalized AI that acts as a safety net, ensuring everything is backed up without any of the data concerns. When you forget to hit save or your browser crashes, there’s no lost or wasted time.
Use rich commerce data to personalize all elements of your website including: Category Merchandising, Search, Product Recommendations & Bundling, Content Personalization, and more to create high-performing personalized shopping experiences.
Searchspring is the global leading ecommerce search, merchandising, and personalization platform that has provided merchants with powerful, unique, proven product discovery and shopping experiences since 2007.
Create, test, and optimize blazing-fast Hydrogen storefronts and shopping pages with the only digital experience platform that's purpose built for Shopify brands.
Growave is an all-in-one marketing app dedicated to Shopify. Growave excels in its customer service, security, and versatility. Growave is also uniquely capable of delivering custom solutions at an individual level and is ideal for Shopify Plus merchants.
Athos Commerce powers peak performance wherever ecommerce happens. Our AI-driven tools improve relevance, reduce manual work, and help brands convert more shoppers, faster.
Digioh helps ecommerce marketers personalize on- & off-site interactions through pop-ups, product quizzes, identity solutions, and more — no dev required.
The ultimate customer service platform, streamlining merchant communications and elevating customer experiences to stellar levels.
Stay AI is the subscription platform that takes the guesswork out of retention.
The evidence
Our impressive portfolio is a testament to our prowess, featuring standout brands across diverse sectors. We've worked with beauty powerhouses like Kjaer Weis, Amika, MDNA Skin, and fashion icons such as Greats, Hat Heaven, Jones New York, and The Sak. And let's not forget our Luxury/Jewelry gems like Adina Reyter, Doyle & Doyle, and Spinelli Kilcollin, as well as CPG & Home Goods favorites like Bachans, Nearly Natural, ByDash, and Sobro Design.
As one of the world's top Shopify Platinum Partners, we cherry-pick the brands we know we can take to new heights. If you're ready to break boundaries, migrate to Shopify & Shopify Plus, and unlock unprecedented success, you've come to the right place. We're in the business of building businesses, and we can't wait to build yours.
