Who, What, Why

About

About

About

We build businesses

From engineering to creative to growth, if it can be imagined, it can be achieved.


Roswell Studios has helped build hundreds of eCommerce businesses by creating unique, deeply personalized digital ecosystems. Working as an extension of our client’s team, we scope the future of what each business can be and where it can go. Then, we get to work building the beautiful machine that will get them there.

Our core values

Collaborative

We consider ourselves an extension of our client's team, working closely to understand their goals, challenges, and vision. By immersing ourselves in their business, we forge strong partnerships and become invested in their success as if it were our own.

Pioneer

Embracing and driving innovation is essential in the rapidly evolving world of eCommerce. We stay updated with the latest technologies, trends, and strategies so that you don’t have to. Brands come to Roswell for our commitment to staying on the cutting edge of what works best for their particular business.

Transparency

Building trust with our merchants requires our large and growing team to trust one another. The foundation of that trust is transparency in communication, project progress, pricing, and any challenges faced across departments and with merchants. In doing so, we become our merchants’ partners instead of vendors.

Driven

Focusing on delivering measurable and tangible results for our clients is crucial. We’re committed to driving increased sales, conversions, and ROI.

Our full service agency provides three divisions to build your eCommerce business

At Roswell, our 360-degree approach, coupled with our white glove service and extensive experience, has solidified us as the trusted agency partner for over 70 merchants across diverse industries like Beauty, Fashion, Haircare, Jewelry, Home & Luxury Goods, Wellness, and Consumer Packaged Goods.

Design & 
Creative

Our team of experienced UX & UI designers collaborates closely with you, leveraging our expertise in designing customer experiences that are in line with your brand identity. Our primary goal is to deliver outstanding design solutions that align with your business objectives, market positioning, and audience requirements, resulting in design and creative work product you can take pride in.

eCommerce Development

Engineering for eCommerce requires proactivity, shrewd resource management, quality assurance, and a commitment to staying current on best practices in development strategies, architecture, and languages. We abide by the highest levels of version control allowing your team to administer the store with minimal disruption by code merges/releases. In this way, we ensure that your site’s evolution doesn’t impede your revenue growth.

Growth & Marketing

We empower you to take control of your customer relationships by directing them to your Shopify store site through performance marketing and SEO. Coupled with tailored strategies inclusive of unique email flows & SMS journeys, engaging content, loyalty programs, and data-driven approaches, we drive meaningful growth and foster authentic connections with your audience.

Leadership team

Our merchants are entrepreneurs, and so is the culture at Roswell. Fostering an entrepreneurship environment starts from the top, and the Roswell culture lives by the principle that one should lead others in a way that feels like they are leading themselves. The all-star leadership team at Roswell is emblematic of that essence and inspires their team members to challenge themselves to become experts at their craft while maintaining a healthy work-life balance.

Hugh Lim

Co-Founder / CEO / Head of Development

Nihar Kulkarni

Managing Director & Partner

Cindy Kwan

Vice President Accounts & Partner

Won Tamura

Senior Director of Development Operations & Partner

Emily Roberts

Vice President Growth Marketing

Lorin Hur

Vice President Client Services

James Roberts

Vice President Strategy & Business Development

Carl Cahill

Creative Director

Our team

Our creative extraterrestrials, tech wizards, growth marketing gurus, and strategic geniuses are here to tackle any challenge in the eCommerce universe. With deep industry knowledge, we've achieved remarkable results alongside our valued clients.

Allan Muteti

Retention Marketing Manager

Anton Solomonik

Sr. Front End Developer

Brad Holland

Associate Director of Design

Carmen Lee

Senior Retention Marketing Manager

Chris Astrouski

Director of Project Management

Linslee Peel

Partnerships and Business Development Manager

Danny Voicu

Sr. Digital Designer Brand

Daniel La Cute

Associate Director of Client Services

Daniel Liu

Front End Developer

Gabrielle Daum

Retention Marketing Manager

Gabriel Lacombe

Front End Developer

Hon Chih Chen

Tech Lead

Jesse Kovash

Front End Developer

Jessie Wong

QA Analyst

Jimmy Kan

QA Manager

Kat Ladino

Sr. Project Manager

Lisa Sokolowski

QA Analyst

Marianne Mo

Project Manager

Marie Antonette

Executive Assistant

Maya Juchtman

Senior Director of Marketing

Morgan Miranda

Lead UX Designer

Norman Chan

Project Manager

Patrick Phelan

Systems Architect, Co-Founder & Partner

Patty Kovash

Sr. Tech Lead

Remi Fortier

Sr. Front End Developer

Ryan Ellul

Associate Director of Retention Marketing

Sara Kinne

Senior Growth Marketing Manager

Sebastian Milla

Paid Media Manager

Shelby Robin

Digital Designer

Victor Flores

Sr. Solutions Architect

Our mission

Roswell’s Objective

To build your eCommerce business, maximize your lifetime customer value, AOV, conversion rate and revenue. We want to help you unlock your eCommerce potential, delivering optimized user experiences and exponential revenue growth for mid-market and enterprise brands.

Our History

Roswell NYC has a rich history as an eCommerce agency rooted in the heart of New York City. With over a decade of excellence since our launch, our team has grown to include over 40 dedicated team members. Throughout our journey, we've proudly established ourselves as a world-class Shopify Plus Partner, forging a strong partnership with Shopify Plus as it drives the mission to democratize eCommerce. With passion and commitment, we continue to evolve, helping merchants across the globe unlock cosmic growth and success.

Our partners

The leading eCommerce platform, empowering merchants to build, manage and grow their online businesses with ease.

Intelligent marketing automation powered by your customer data. Klaviyo helps merchants create automated, hyper-targeted messages at scale for faster, more efficient growth.

Customer engagement platform that helps merchants connect with their audience through personalized SMS and email messaging.

Boost your eCommerce conversion rate with Because—your solution for code-free, real-time personalization across the entire pre-purchase journey.

The customer marketing platform that creates stronger connections between consumers and the brands they love with reviews, referrals, quizzes, loyalty and surveys.

Empowers Shopify stores to offer personalized shopping experiences designed to increase conversions, boost order values, and retain more customers using intelligent upsells, cross-sells, and post-purchase follow-ups.

Combines the most robust platform and deepest bench of accessibility expertise to help organizations create accessible and legally compliant websites, mobile apps, software, and other technology.

A global omnifulfillment solution trusted by 7,000+ brands to ship orders from everywhere their customers shop.

The leader in globally scalable, secure, digital search and discovery experiences that are ultrafast and reliable.

Leading platform for subscription billing and management, empowering merchants to effortlessly scale and optimize their subscription businesses.

Proven loyalty and engagement platform, empowering merchants to build lasting customer relationships and drive revenue growth.

The ultimate customer service platform, streamlining merchant communications and elevating customer experiences to stellar levels.

The platform that gives you the tools to collect and manage reviews across a range of third-party platforms, giving you unprecedented control over your online reputation.

A plug-and-play tracking solution for modern DTC brands. Go beyond simple marketing attribution with complete tracking across the user journey.

Personalized AI that acts as a safety net, ensuring everything is backed up without any of the data concerns. When you forget to hit save or your browser crashes, there’s no lost or wasted time.

Use rich commerce data to personalize all elements of your website including: Category Merchandising, Search, Product Recommendations & Bundling, Content Personalization, and more to create high-performing personalized shopping experiences.

Searchspring is the global leading ecommerce search, merchandising, and personalization platform that has provided merchants with powerful, unique, proven product discovery and shopping experiences since 2007.

Create, test, and optimize blazing-fast Hydrogen storefronts and shopping pages with the only digital experience platform that's purpose built for Shopify brands.

Growave is an all-in-one marketing app dedicated to Shopify. Growave excels in its customer service, security, and versatility. Growave is also uniquely capable of delivering custom solutions at an individual level and is ideal for Shopify Plus merchants.

The evidence

Our impressive portfolio is a testament to our prowess, featuring standout brands across diverse sectors. We've worked with beauty powerhouses like Kjaer Weis, Amika, MDNA Skin, and fashion icons such as Greats, Hat Heaven, Jones New York, and The Sak. And let's not forget our Luxury/Jewelry gems like Adina Reyter, Doyle & Doyle, and Spinelli Kilcollin, as well as CPG & Home Goods favorites like Bachans, Nearly Natural, ByDash, and Sobro Design.


As one of the world's top Shopify Plus Partners, we cherry-pick the brands we know we can take to new heights. If you're ready to break boundaries, migrate to Shopify & Shopify Plus, and unlock unprecedented success, you've come to the right place. We're in the business of building businesses, and we can't wait to build yours.