# TB12

Roswell NYC worked with supplement brand TB12 to overhaul its existing growth and retention marketing program, leading with a refreshed email and SMS marketing strategy and a tailored approach to search engine optimization.

# TB12
## Building an all-star marketing program
Growth Marketing - Search Engine Optimization

### The brief
Natural supplements brand TB12 tapped in Roswell NYC to overhaul their existing marketing program, leading with a refreshed email and SMS marketing strategy and a tailored approach to search engine optimization.


### The approach
Retention Marketing Utilizing Klaviyo, Roswell developed dynamic user journeys through a series of automated email flows, optimized to maximize customer lifetime value (LTV) and repeat purchase rate. By revamping TB12’s SMS program, Roswell leveraged Attentive’s high-performing signup units to propel subscriber growth and advanced segmentation and personalization capabilities to accelerate SMS campaign and journey revenue. Search Engine Optimization To drive new customer acquisition and generate organic traffic for years to come, Roswell focused heavily on building TB12 a backlink profile specific to their core product offerings — protein powder and electrolytes. By closely monitoring site health and traffic post theme migration, Roswell increased the number of pages being crawled and ensured that existing content was maintained without any loss in position.

### The results
Over the last year, TB12’s online presence has grown significantly, with a 144% increase in revenue from SMS marketing, a 29.3% increase in revenue from email marketing, and a 59.9% increase in projected organic traffic from search engine optimization efforts. This was led by improvements in: SMS subscriber growth: +89.9% Recharge subscription revenue: +261% Returning customer rate: +26% AOV: +16% Projected organic traffic for collection pages: +800%

## Our Work
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- [Hat Heaven Brand Abduction]([object Object])
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- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
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- [IQBAR]([object Object])
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- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.