# Adina Reyter

Roswell worked with luxury jewelry brand Adina Reyter to personalize their email program as well as build an SMS program. Adina Reyter experienced a stellar return on investment throughout their first five months leveraging SMS marketing and their online business grew 63% overall, with a 70% increase in revenue from email marketing.

# Adina Reyter
## Marketing fit for a luxury brand
Shopify Plus • Klaviyo • Attentive

### The brief
Adina Reyter reached out to us to audit their retention marketing strategy. Based on our review, their email program lacked thorough personalization based on customer preferences and experience. They were also not taking advantage of the growing SMS market share, and the direct immediacy that this type of marketing can bring to a variety of brands, inclusive of luxury, fashion and accessories.


### The approach
Retention Marketing & SMS Program Launch

Roswell's retention marketing team took a strategic approach to improving Adina Reyter's repeat purchaser rate while increasing average customer lifetime value (LTV). Roswell worked with Adina's team to cater experiences specifically for their brand by building nuanced automations that spoke to subscriber behavior, purchase history and customer journey. By launching a robust SMS program, along with new conversional pop-ups with Attentive, as well as greatly improving email automations in Klaviyo, Roswell grew Adina Reyter's revenue by 63%.

### The results
Adina Reyter experienced a stellar return on investment throughout their first five months leveraging SMS marketing. From the start, they saw list growth for SMS grow consistently and greater than 3x email list growth over their previous pop-ups.

In 2021 Adina Reyter’s online business grew 63% overall, with a 70% increase in revenue from email marketing, which notably, was due to a +394% increase in email flow revenue.

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## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.