Soaring To New Heights With Marketing
Email • SMS • Paid
Soaring To New Heights With Marketing
Email • SMS • Paid
Rotor Riot
Soaring To New Heights With Marketing
Email • SMS • Paid
Rotor Riot
Rotor Riot
The brief
Rotor Riot is a leading brand in the high performance First Person View (FPV) drone market. They came to Roswell to accelerate their marketing efforts by overhauling their email program, launching SMS, and scaling their new customer acquisition. Moreover, Rotor Riot wanted to strengthen their brand identity throughout all touch points for a more cohesive customer experience.
The approach
Strategic Alignment Through Email & SMS
Roswell transformed Rotor Riot's retention strategy by creating a cohesive, data-driven approach that engaged subscribers. This included optimizing welcome and abandonment flows, introducing SMS as a new engagement channel, and seamlessly integrating pop-ups with Klaviyo to enhance tracking and analytics.
Efficient Scale For Paid Ads
Roswell’s paid media strategy centered on scaling revenue while maintaining efficiency and profitability. Roswell scaled ad spend significantly while maintaining an 8x ROAS even at the higher spending levels. A key component of the approach was diversifying creative assets and moving beyond reliance on remarketing campaigns to reach new audiences.
The results
311% Campaign Revenue Boost with Email & SMS
Rotor Riot achieved a 311% increase in campaign revenue and a 180% growth in flow revenue, driven by enhanced email flows, better deliverability, and a best-in-class SMS launch.
These improvements resulted in retention marketing accounting for 31% of total attributed revenue, a 228% year-over-year increase.
53% Revenue Increase with Paid Media Excellence
Rotor Riot experienced a 53% increase in revenue and a 55% lift in purchases by scaling ad spend and optimizing creative performance.
The campaigns maintained a 10% lower CPM than the industry benchmark, delivering an impressive 11.52x ROAS on Meta despite an 81% increase in ad spend.