Fashionable engagements

Makrketing • Klaviyo • Attentive

Misook

Misook

Misook

The brief

Misook already had an excellent marketing team and well thought-out email strategy, but when the pandemic started affecting them adversely, they turned to Roswell NYC for even greater optimization and personalization - a strategy that paid off with impactful increases in flow performance.

Full Bleed Image

The approach

Optimized Template Design

Roswell created an optimized email template with strong calls to action, and an emphasis on user experience and cohesive brand tone. This template was used to inform new emails across all automated campaigns.


Flow Analysis, Revision & Relaunch

Roswell implemented innovative & best-in-class flow rules, structures and concepts in order to provide a first-rate customer experience, and ultimately drive the most revenue possible.

The results

Over the first 90 days, Misook saw an average improvement of 157% in their flows. Roswell optimized their most valuable flows including their Welcome Series, Browse Abandonment, Checkout Abandonment, Add-to-Cart Abandonment, and more.

157%

increase in flow revenue
If you want to scale and quickly grow your online business, Roswell would definitely be my recommendation.
Le Wang
Senior Vice President at Meison