# Misook

Misook turned to Roswell NYC for even greater email optimization and personalization - a strategy that paid off with impactful increases in flow performance and revenue.

# Misook
## Fashionable engagements
Makrketing • Klaviyo • Attentive

### The brief
Misook already had an excellent marketing team and well thought-out email strategy, but when the pandemic started affecting them adversely, they turned to Roswell NYC for even greater optimization and personalization - a strategy that paid off with impactful increases in flow performance.


### The approach
Optimized Template Design

Roswell created an optimized email template with strong calls to action, and an emphasis on user experience and cohesive brand tone. This template was used to inform new emails across all automated campaigns.


Flow Analysis, Revision & Relaunch

Roswell implemented innovative & best-in-class flow rules, structures and concepts in order to provide a first-rate customer experience, and ultimately drive the most revenue possible.

### The results
Over the first 90 days, Misook saw an average improvement of 157% in their flows. Roswell optimized their most valuable flows including their Welcome Series, Browse Abandonment, Checkout Abandonment, Add-to-Cart Abandonment, and more.

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## Our Work
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- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.