# Hat Heaven

Hat Heaven saw exponential growth, relying on Roswell NYC's customer retention team to implement new and innovative flows, overhaul their existing rewards program, and launch their SMS marketing efforts.

# Hat Heaven
## Creating a revenue driving powerhouse
UX & UI Design • Web Development • Shopify Plus

### The brief
Hat Heaven saw exponential growth in 2020, relying on Roswell’s customer retention team to implement new and innovative flows, overhaul their existing rewards program, and launch their SMS marketing efforts.


### The approach
Email Optimization

Roswell reviewed a year of flow performance to create an even more optimized strategy for Hat Heaven's subscribers based on performance metrics and segmentation. Through the build-out of complex logic within Hat Heaven's flows, as well as adding exciting branded elements to automated emails, Roswell turned already well-performing emails into a revenue-driving powerhouse.


Rewards Analysis & Re-Launch

Roswell analyzed Hat Heaven’s current rewards structure, and revised it’s program rules to reflect industry standards and best in class approaches to loyalty. In addition, this approach also included revamping the brands on-site experience, via a new program landing page, and greater program visibility on the account page. Rewards information was used to inform automations in Klaviyo - encouraging greater program participation and rewards redemption.

### The results
Over the past year, Hat Heaven’s online business has grown 398% overall, with a 787% increase in revenue from SMS marketing, adding a whole new stream of revenue for the business that is fast beginning to rival email.

Email flow revenue in Q4 2020 grew 892% from Q4 2019. This was led by improvements in:

• Open Rate +66%
• Click Rate: +136%
• Revenue Per Recipient: +74%

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## Our Work
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- [Hat Heaven Brand Abduction]([object Object])
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## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.