# Gen See

Through the design and development of a new website, in addition to email & SMS strategy and design by the retention marketing team, Roswell was able to help reimagine clean beauty brand Gen See's online customer experience to better appeal to their community.

# Gen See
## Makeup that is great for our planet
UX & UI Design • Web Development • Shopify Plus • Klaivyo

### The brief
Clean beauty brand Gen See asked Roswell to build a cohesive brand experience translated across multiple touch points. Through the design and development of a new website, in addition to email & SMS strategy and design by the retention marketing team, Gen See's online customer experience was re-imagined to better match their goals, appeal to their community, and communicate their dynamic brand story.


### The approach
Design Strategy & Quick Launch Website

We helped build a cohesive brand experience through design that translated across multiple touchpoints including their new website. Using a Quick Launch theme, we extended aspects of page templates so we could incorporate important branding elements.

Customer Retention Strategy

Roswell created an optimized email template, with an emphasis on UX and cohesive brand tone, to inform new emails across all campaigns. Innovative & best-in-class flow rules, structures and concepts were implemented in order to provide a first-rate customer experience for Gen See’s customers and drive the most revenue possible.

### The results
In the first half of 2023, Gen See’s Shopify revenue increased by a tremendous 950% and their conversion rate increased by 76%. The AOV also increased by 152%.

## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.