Progressive design at scale

Email Design • Email Development • Taxi

A+E

A+E

A+E

The brief

A+E asked Roswell NYC to create new email templates that would implement best practices and communicate effectively while increasing click-through rate and engagement for their three nationally-known channels: A&E, The History Channel, and Lifetime.

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The approach

Design at Scale

Roswell designers optimized the email templates with best-in-class practices, including reframing and cohesive design patterns.


Custom-Coded Email Templates

Roswell developers created a modular custom-coded template designed to work across a myriad of email providers, and optimized for accessibility.


Robust Style Guides

Extensive spec, copywriting and strategy guardrails were compiled to create efficient style guides for everyone touching their email marketing channels. This allows A+E to get engaging and high-quality emails out faster than ever.

The results

Roswell NYC created 21 templates across three brands in a completely custom email template builder. This streamlined accessibility across a multitude of email providers, optimized emails for both light and dark modes, and simplified email building for the brand’s content marketing team.

21

custom-coded email templates
A+E came to Roswell for their email marketing and design expertise as well as development capabilities. Roswell provided all three networks—A&E, The History Channel, and Lifetime—with a best-in-class email templating system that created efficiencies while increasing engagement.
Tish Sherwood
Senior Producer at A+E Networks