# A+E

A&E needed new email templates that would implement best practices while increasing click-through rate and engagement for their three nationally-known channels: A&E, The History Channel, and Lifetime. Roswell created 21 templates in a completely custom email template builder to meet these needs.

# A+E
## Progressive design at scale
Email Design • Email Development • Taxi

### The brief
A+E asked Roswell NYC to create new email templates that would implement best practices and communicate effectively while increasing click-through rate and engagement for their three nationally-known channels: A&E, The History Channel, and Lifetime.


### The approach
Design at Scale

Roswell designers optimized the email templates with best-in-class practices, including reframing and cohesive design patterns.


Custom-Coded Email Templates

Roswell developers created a modular custom-coded template designed to work across a myriad of email providers, and optimized for accessibility. 


Robust Style Guides

Extensive spec, copywriting and strategy guardrails were compiled to create efficient style guides for everyone touching their email marketing channels. This allows A+E to get engaging and high-quality emails out faster than ever.

### The results
Roswell NYC created 21 templates across three brands in a completely custom email template builder. This streamlined accessibility across a multitude of email providers, optimized emails for both light and dark modes, and simplified email building for the brand’s content marketing team.

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## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.