Customer support is a goldmine of insight, but most brands aren’t mining it. Orita is the first conversation intelligence platform built specifically for eCommerce, turning every support interaction into actionable data to reduce churn, increase retention, and unlock revenue opportunities.
By analyzing support transcripts at scale, Orita uncovers what your customers are saying, why they’re returning, what’s confusing them, and where you’re leaving money on the table. Think: instant visibility into churn drivers, top-performing agents, and product feedback trends.
Roswell’s partnership with Orita helps brands connect the dots between support conversations and business strategy. We use these insights to inform lifecycle flows, CX improvements, and conversion optimizations—so every conversation moves your brand forward.

Roswell is truly best-in-class when it comes to lifetime value, and lifelong relationships. Clients and partners alike sing their praises of the Roswell team, from their expertise and knowledgeability, to the incredible people that make magic happen.