# Pura Vida Bracelets

Roswell NYC helped Pura Vida generate a 56.5% increase in revenue per recipient through advanced Klaviyo strategy, refined segmentation, and creative optimization—driving double-digit gains in engagement, conversion, and lifetime value.

# Pura Vida Bracelets
## Scaling Retention with High-Impact Lifecycle Marketing
Retention Marketing • SMS • Email Marketing

### The brief
Pura Vida—a globally loved lifestyle brand known for its handcrafted jewelry and colorful aesthetic—turned to Roswell to help evolve and scale its email marketing program. As the brand matured, its team wanted a smarter retention engine that could balance strong visual storytelling with data-driven performance. Roswell partnered with Pura Vida to build a more intentional Klaviyo strategy across both campaigns and flows, focused on increasing engagement, segmentation, and overall lifecycle revenue.


### The approach
We started with a comprehensive audit of Pura Vida’s Klaviyo performance across flows and campaigns, identifying areas where personalization, timing, and content relevance could be improved. From there, we implemented a multi-pronged strategy: Refreshed email flows (Welcome, Abandonment, Post-Purchase, Sunset) with new logic, targeting, and creative Introduced deeper segmentation and audience filtering across campaigns to drive smarter send strategies Conducted consistent A/B testing on subject lines, creative, CTAs, and timing Aligned all flows with Pura Vida’s brand voice and product drops—focusing on turning one-time buyers into loyal fans

### The execution
Flow Optimization
Revamped Pura Vida’s core lifecycle flows—including Welcome, Abandonment, Post-Purchase, and Sunset—with new logic, creative, and targeting to align with customer behavior and maximize engagement. Segmentation Refinement
Implemented advanced segmentation and filtering across campaigns to deliver more personalized content, increase reach by 61.9%, and ensure messages resonated with high-intent audiences. Creative & Testing Strategy
Introduced a continuous A/B testing framework for subject lines, CTAs, and creative, resulting in stronger open, click, and conversion rates. Refreshed designs maintained Pura Vida’s playful, colorful identity while optimizing for performance. Lifecycle Alignment
Synced all flows and campaigns with key product drops and seasonal moments, ensuring consistent storytelling and higher conversion across customer touchpoints. Performance Tracking
Established new attribution tracking, custom reporting, and KPI dashboards to measure the direct revenue impact of each campaign and flow.

### The results
Campaign Performance +11.9% attributed revenue Open Rate: +8.6% Click Rate: +13.4% Conversion Rate (CVR): +75% Revenue per Recipient: +56.5% Flow Performance +8.2% attributed revenue Recipients: +61.9% (expansion of reach and relevance) Open Rate: +18% Average Order Value (AOV): +12.1% Roswell’s retention work with Pura Vida unlocked not only stronger performance metrics, but also a more structured, brand-aligned lifecycle foundation built for long-term growth.

## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.