# Jennie Kwon Designs

# Jennie Kwon Designs
## Scaling Luxury Through Creative Storytelling
Retention Marketing • SMS Marketing

### Overview
Jennie Kwon Designs, a fine jewelry brand known for its craftsmanship and timeless elegance, wanted to elevate its retention marketing without compromising its luxury positioning. With only one promotion each year during the holidays, JKD needed to increase engagement and drive consistent revenue through storytelling and creative design rather than discounts. Their existing campaigns lacked variation, and segmentation opportunities were under-utilized—leaving growth potential untapped.


### The approach
Comprehensive Retention Marketing Revamp Roswell reimagined JKD’s email and SMS strategy from both a creative and structural standpoint. The team enhanced visual design, introduced sophisticated campaign concepts to engage customers throughout the year, and implemented dynamic segmentation to personalize content and drive stronger performance. Design updates focused on refined templates that showcased JKD’s artistry while maintaining brand integrity. Roswell developed new, thematic campaign types like “Forward Your Valentine’s Hint” and “Inspired by Arches,” blending playfulness, storytelling, and elegance to deepen community engagement.

### The execution
Campaign Design Optimization  Introduced elegant new templates and elevated visual hierarchy, increasing engagement and click rates while staying true to the brand’s luxury aesthetic. Segmentation Overhaul  Implemented advanced segmentation to expand reach and deliver more relevant content—resulting in 222% more recipients across campaigns and flows. Community Engagement Strategy  Developed storytelling-led campaigns that fostered connection and participation without relying on discounts, including interactive content and playful GIF animations.

### The results
Sustained Growth Without Discounts Roswell achieved substantial improvements in both engagement and revenue while preserving JKD’s brand integrity. Year-Over-Year Email campaign–attributed revenue increased 78% Average open rate rose to 66% Average click-through rate improved to 2.7% Total recipients across campaigns and flows grew 222% Jennie Kwon Designs now maintains steady, organic revenue growth through refined creative strategy, improved segmentation, and deeper community connection—proving that luxury brands can scale without sacrificing their identity.

## Our Work
- [Pura Vida - Dev]([object Object])
- [Jennie Kwon Designs]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Ethique]([object Object])
- [Diane von Furstenberg]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Fright Rags]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.