IQBAR sought a strategic partner to elevate their email marketing efforts and unlock untapped revenue potential after two years of growing their direct-to-consumer business since April 2023. They needed a robust, end-to-end email marketing program built from the ground up, including optimization of existing flows, creation of high-converting new automations, and implementation of a revenue-driven campaign calendar that aligned with product launches, promotions, and seasonal trends.

Revenue Growth

Over the past year, IQBAR achieved an 80.2 percent increase in Klaviyo-attributed revenue compared to 2023. Email revenue grew by 78.8 percent and SMS revenue more than doubled, increasing by 103.3 percent. Flow revenue surged by 206.8 percent, while campaign revenue rose by 38.5 percent.

Conversion & Engagement Metrics

Email conversion rate improved by 13.9 percent, and email revenue per recipient increased by 14.7 percent. On the SMS channel, click rate climbed by 18.9 percent, conversion rate jumped by 73.5 percent, and revenue per recipient grew by 57.1 percent.

List Growth

Our list-building efforts drove significant growth, adding 59,255 net new email subscribers (63,335 gross) and 18,862 net new SMS subscribers (33,386 gross), ensuring a steadily expanding base for both channels.