# IQBAR

Our team crafted tailored email and SMS campaigns that leveraged dynamic segmentation, personalized content, and precise timing to resonate with IQBAR’s audience while coordinating promotions around key brand milestones.

# IQBAR
## Conversion and Subscription Maximization
Email • SMS

### The challenge
IQBAR sought a strategic partner to elevate their email marketing efforts and unlock untapped revenue potential after two years of growing their direct-to-consumer business since April 2023. They needed a robust, end-to-end email marketing program built from the ground up, including optimization of existing flows, creation of high-converting new automations, and implementation of a revenue-driven campaign calendar that aligned with product launches, promotions, and seasonal trends.


### Our strategic solution
Roswell began by thoroughly auditing IQBAR’s Klaviyo setup to identify areas of friction and opportunity. We revamped their automation strategy to maximize subscriber capture and conversion at every stage of the customer journey, redesigned critical flows for higher engagement and revenue, and established a disciplined campaign cadence. Our team crafted tailored email and SMS campaigns that leveraged dynamic segmentation, personalized content, and precise timing to resonate with IQBAR’s audience while coordinating promotions around key brand milestones.

### The results
Revenue Growth Over the past year, IQBAR achieved an 80.2 percent increase in Klaviyo-attributed revenue compared to 2023. Email revenue grew by 78.8 percent and SMS revenue more than doubled, increasing by 103.3 percent. Flow revenue surged by 206.8 percent, while campaign revenue rose by 38.5 percent. Conversion & Engagement Metrics Email conversion rate improved by 13.9 percent, and email revenue per recipient increased by 14.7 percent. On the SMS channel, click rate climbed by 18.9 percent, conversion rate jumped by 73.5 percent, and revenue per recipient grew by 57.1 percent. List Growth Our list-building efforts drove significant growth, adding 59,255 net new email subscribers (63,335 gross) and 18,862 net new SMS subscribers (33,386 gross), ensuring a steadily expanding base for both channels.

### What's next
With a smarter, more profitable email and SMS marketing engine in place, IQBAR is now equipped to sustain its momentum by continually refining flows, testing new campaign ideas, and scaling personalized experiences. Roswell will partner with IQBAR to explore advanced segmentation, AI-driven content personalization, and cross-channel orchestration to drive even greater engagement and lifetime value.

## Our Work
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## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.