Ascending Email and SMS Performance

Retention Marketing • SMS • Email Marketing

Hyperlite

Hyperlite

Hyperlite

The brief

Before partnering with Roswell, Hyperlite's retention marketing struggled to drive results. Their email system lacked critical flows like cart abandonment, while existing checkout and welcome sequences continued to underperform. With no SMS marketing program in place, Hyperlite missed opportunities to engage mobile-first customers and boost revenue. The static segmentation led to poor deliverability and ineffective targeting while emails failed to land in inboxes leading to low open rates. Inconsistent messaging across channels failed to provide a cohesive customer experience.

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The approach

Comprehensive Digital Strategy Redesign

Roswell optimized Hyperlite's email marketing by enhancing key flows including cart abandonment, checkout abandonment, and welcome series based on customer behaviors and purchasing journeys.

The team launched Hyperlite's first SMS program and implemented dynamic segmentation to improve deliverability and engagement.

Technical improvements included proper list hygiene and content optimization to ensure emails reached customers’ inboxes, while messaging was refined to maintain brand consistency across both email and SMS channels.

The execution

Flow Optimization

Designed and implemented key flows, and created personalized and engaging content tailored to customer actions.

SMS Program Launch

Rolled out Hyperlite’s first SMS program, rapidly building a list to drive incremental revenue and complement email strategies.

Segmentation Overhaul

Introduced behavior-driven segmentation with dynamic lists that excluded disengaged users, improving click-through rates and engagement.

Deliverability Improvements

Boosted deliverability and open rates by refining email content, list hygiene, and sending practices.

180%

increase in flow revenue

The results

Significant Multi-Channel Revenue Growth

Roswell achieved significant growth in email and SMS performance, improving revenue, engagement, and deliverability for Hyperlite.

Year-Over-Year

  • Email flow revenue increased 180%
  • Email campaign revenue increased 46%
  • Email Open Rates: Up 30%
  • Email Click Rates: Up 70%

Deliverability improved by 33%, and migrating to Attentive led to 200% growth in email subscriptions and expanded multi-channel engagement.