# Hyperlite

See how Roswell NYC—a Webby Award-winning, Shopify Premier Partner—helped Hyperlite boost DTC growth with a sleek site and performance-driven strategy.

# Hyperlite
## Ascending Email and SMS Performance
Retention Marketing • SMS • Email Marketing

### The brief
Before partnering with Roswell, Hyperlite's retention marketing struggled to drive results. Their email system lacked critical flows like cart abandonment, while existing checkout and welcome sequences continued to underperform. With no SMS marketing program in place, Hyperlite missed opportunities to engage mobile-first customers and boost revenue. The static segmentation led to poor deliverability and ineffective targeting while emails failed to land in inboxes leading to low open rates. Inconsistent messaging across channels failed to provide a cohesive customer experience.


### The approach
Comprehensive Digital Strategy Redesign Roswell optimized Hyperlite's email marketing by enhancing key flows including cart abandonment, checkout abandonment, and welcome series based on customer behaviors and purchasing journeys. The team launched Hyperlite's first SMS program and implemented dynamic segmentation to improve deliverability and engagement. Technical improvements included proper list hygiene and content optimization to ensure emails reached customers’ inboxes, while messaging was refined to maintain brand consistency across both email and SMS channels.

### The execution
Flow Optimization Designed and implemented key flows, and created personalized and engaging content tailored to customer actions. SMS Program Launch Rolled out Hyperlite’s first SMS program, rapidly building a list to drive incremental revenue and complement email strategies. Segmentation Overhaul Introduced behavior-driven segmentation with dynamic lists that excluded disengaged users, improving click-through rates and engagement. Deliverability Improvements Boosted deliverability and open rates by refining email content, list hygiene, and sending practices.

### The results
Significant Multi-Channel Revenue Growth Roswell achieved significant growth in email and SMS performance, improving revenue, engagement, and deliverability for Hyperlite. Year-Over-Year Email flow revenue increased 180% Email campaign revenue increased 46% Email Open Rates: Up 30% Email Click Rates: Up 70% Deliverability improved by 33%, and migrating to Attentive led to 200% growth in email subscriptions and expanded multi-channel engagement.

## Our Work
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- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
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- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
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## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.