Scaling Hyperlite's Growth
Performance • Paid Marketing
Scaling Hyperlite's Growth
Performance • Paid Marketing
Hyperlite
Scaling Hyperlite's Growth
Performance • Paid Marketing
Hyperlite
Hyperlite
The brief
Hyperlite Mountain Gear, a premium lightweight outdoor gear manufacturer, partnered with Roswell to boost revenue, optimize ad spend, and increase order volume while expanding reach beyond core technical consumers. Hyperlite wanted to reach new audiences without negatively impacting the profitability of paid campaigns.
The approach
Campaign Analysis & Strategy
After auditing Hyperlite's campaigns across Meta, Google, AdRoll, and Criteo, Roswell identified opportunities to improve audience targeting, ad spend allocation, and campaign structure. The team rebuilt these campaigns to better target new customers while retaining existing ones, focusing on optimizing engagement at each stage of the customer journey across all platforms.
Creative Direction
Roswell expanded Hyperlite's messaging to attract a broader market. The strategy focused on concise messaging to highlight the brand’s minimalist philosophy, while blended lifestyle content, customer reviews, and studio photography engaged both technical and casual audiences.
The execution
Campaign Optimization
Roswell optimized Meta campaigns with refined targeting to reach new audiences while maintaining engagement through strategic retargeting.
The team also streamlined Google Ads by consolidating campaigns, reducing customer acquisition costs, and creating an efficient cross-platform funnel that improved metrics across all channels.
40%
The results
Google Ad Performance
Roswell’s campaign drove revenue up by 28%, while order volume surged by 40% (compared to campaigns before Roswell started). Efficiency metrics showed marked improvement, with Cost Per Acquisition dropping by 12% and Return on Ad Spend increasing by 4%.
Meta Platform
Meta campaigns achieved an 18% reduction in Cost Per Acquisition while maintaining strong engagement rates, demonstrating successful audience expansion without compromising the core customer base.