# Hyperlite

See how Roswell NYC—a Webby Award-winning, Shopify Premier Partner—helped Hyperlite boost DTC growth with a sleek site and performance-driven strategy.

# Hyperlite
## Seamless, Conversion-Focused UX
Branding • UX/UI • CRO • Design & Development

### The brief
Hyperlite Mountain Gear, a premium outdoor brand specializing in lightweight, durable, and waterproof gear made from Dyneema fabric, faced significant challenges in their online shopping experience. With poor product differentiation, a confusing navigation structure, and a cumbersome checkout process, their site struggled to provide the clarity and efficiency their customers needed. Hyperlite came to Roswell to redesign their brand, streamline their product data, and create a seamless, conversion-focused user experience that would better reflect their market leadership and core value proposition.


### The execution
Product Data Transformation Roswell streamlined Hyperlite’s product data to address confusion from poor online product differentiation. By restructuring attributes and descriptions, Roswell reduced clicks to reach a Product Detail Page from four to two. This transformation simplified the purchase path and emphasized each product’s unique features, creating a more intuitive shopping experience. Optimized Product Listing Page Roswell redesigned the Product Listing Page to enhance clarity and usability, adding intuitive filters for shoppers to refine searches and get to their desired product faster. Navigation was streamlined with a cleaner structure and SEO-friendly URLs, making products easier to find and index. These updates improved product discovery, user flow, and alignment with Hyperlite’s premium brand identity.

### The results
Performance Metrics and Strategic Growth The site redesigns allowed customers to easily find and shop related products, increasing AOV. Operational efficiency improved through streamlined navigation and intuitive product categorization. Overall the site became easier to navigate, with better organization and hierarchy to find products through navigation menu, filters, and recommended products.

## Our Work
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## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.