Hyperlite Mountain Gear needed an affiliate program that matched the strength of its products and reputation. Starting from zero, the brand sought a partner who could build a premium, performance-driven affiliate channel focused on authoritative publishers rather than low-quality volume. Hyperlite’s goal was clear: create a unified affiliate and PR approach that would increase revenue, boost credibility, and secure high-value media placements that influence shopper decisions.

Performance PR Framework Roswell unified affiliate and PR under one strategy, blending traditional media relations with performance marketing to drive both visibility and measurable revenue.

Premium Publisher Targeting Rather than pursuing mass affiliate recruitment, Roswell prioritized top-tier outlets with trusted editorial voices and high purchase intent.

Relationship Acceleration Leveraging established connections, Roswell opened doors to publishers that typically take years to cultivate, expediting Hyperlite’s path into tier-one media.

Content-Led Positioning Hyperlite products were pitched for expert reviews, buying guides, and evergreen recommendation lists to build long-term authority rather than fleeting promo placements.

Affiliate Program Build-Out Established Hyperlite’s affiliate program from scratch with a focus on credibility, quality, and performance.

Tier-One Media Partnerships Secured placements across premium outlets including Wirecutter, GQ, Wired, and Gear Patrol through authoritative editorial integration.

Performance Optimization Monitored ROAS, conversion trends, and order lift to refine placement mix and strengthen channel contribution.

Operational Consolidation Merged affiliate and PR workstreams into one efficient, data-led program, reducing internal strain and eliminating the need for multiple agency partners.

Revenue & Performance Growth

• 10.3X ROAS across the affiliate channel
• 46.2% increase in conversion rate in the first year
• 9.6% increase in total orders year-over-year
• Consistent quarterly revenue growth through high-value placements

Media & Placement Expansion

• Grew from no publisher relationships to a premium tier-one network in under 12 months
• 46 average placements per quarter
• Featured in major outlets including:
  • Wirecutter
  • GQ
  • Wired
  • Condé Nast Traveler
  • Gear Patrol
  • HiConsumption