A store design that reduces anxiety

UX & UI Design • Web Development • Shopify Plus

Calm

Calm

Calm

The brief

Goal: creating a store design that reduces anxiety. Calm and Roswell NYC set out to design an eComm store that was not aggressive in selling, but instead provided a fluid, clean and spacious customer experience.

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The approach

Remove Clutter in UX

Effortless design required the most discipline to remove what was often expected in eCommerce. Roswell worked to create space, keep clarity and make the website feel more relaxed. A unique shopping experience was created create a zen-like flow for peaceful browsing.


Branding to Create a Feeling

Applying a sense of calm and ease when viewing the products was the main goal. The design was achieved using soft colors, lines gradients, and rounded elements.

Roswell delivered a top notch site experience in record time, balancing the eComm with the mindfulness and sense of peace that is so core to the Calm brand.
Mike Grillo
Head of Consumer Products at Calm