# Calm

Creating a store design that reduces anxiety. Calm and Roswell NYC set out to design an eCommerce store that was not aggressive in selling, but instead provided a fluid, clean and spacious customer experience.

# Calm
## A store design that reduces anxiety
UX & UI Design • Web Development • Shopify Plus

### The brief
Goal: creating a store design that reduces anxiety. Calm and Roswell NYC set out to design an eComm store that was not aggressive in selling, but instead provided a fluid, clean and spacious customer experience.


### The approach
Remove Clutter in UX

Effortless design required the most discipline to remove what was often expected in eCommerce. Roswell worked to create space, keep clarity and make the website feel more relaxed. A unique shopping experience was created create a zen-like flow for peaceful browsing.


Branding to Create a Feeling

Applying a sense of calm and ease when viewing the products was the main goal. The design was achieved using soft colors, lines gradients, and rounded elements.

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## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.