# Brixton

# Brixton
## Driving High-Impact Retention Growth
Retention Marketing • Email Marketing • SMS Marketing

### The brief
Brixton, a modern lifestyle brand known for its elevated headwear and apparel, partnered with Roswell to overhaul their retention marketing strategy with the goal of turning casual shoppers into loyal brand advocates. Over a focused three-month period, we reimagined their email and SMS strategy—from segmentation and creative refreshes to full lifecycle automation—unlocking significant performance improvements across the board.


### The approach
Roswell led a full-funnel lifecycle transformation for Brixton, refining existing email and SMS flows while launching new automations tied to customer behavior, product affinity, and time-based re-engagement. Campaign content was overhauled to align with the brand’s elevated creative standards, while segmentation strategies were rebuilt to better reflect audience engagement levels and product interests.
 In SMS, we emphasized click-worthy, brand-right messaging while optimizing frequency and cadence to reduce fatigue—resulting in a double-digit boost in click rates and significantly lower opt-out rates.

### Why it worked
By focusing on high-impact optimizations across both proactive campaigns and passive automations, we were able to help Brixton maximize value from existing customers, improve list health, and build long-term retention—translating to meaningful revenue growth in just 90 days.
 3 months (Sept 1, 2024 to Nov 30, 2024) compared to the previous 3 months in 2024. 
Email + SMS Stats: Klaviyo Attributed Revenue: +122.13% Flow Revenue: +74.07% Campaign Placed Order Rate: +16.67%
  Email Stats: Email Revenue: +126.2% Email Campaign Revenue: +155.7% Email Flow Revenue: +76.7%

## Our Work
- [Pura Vida - Dev]([object Object])
- [Sendero]([object Object])
- [Brixton]([object Object])
- [Love Amika]([object Object])
- [Rotor Riot]([object Object])
- [Adina Reyter]([object Object])
- [Pura Vida Bracelets]([object Object])
- [Calm]([object Object])
- [The Sak]([object Object])
- [Hyperlite]([object Object])
- [A+E]([object Object])
- [Hat Heaven Brand Abduction]([object Object])
- [Gen See]([object Object])
- [Hyperlite]([object Object])
- [Hyperlite - Affiliate]([object Object])
- [Boyne]([object Object])
- [Hat Heaven]([object Object])
- [Juliska]([object Object])
- [Kjaer Weis]([object Object])
- [IQBAR]([object Object])
- [Colorscience]([object Object])
- [Fresh Seafood]([object Object])
- [Hyperlite]([object Object])
- [Jones New York]([object Object])
- [Misook]([object Object])
- [Supergoop!]([object Object])
- [TYR]([object Object])
- [TB12]([object Object])

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.