Driving High-Impact Retention Growth

Retention Marketing • Email Marketing • SMS Marketing

Brixton

Brixton

Brixton

The brief

Brixton, a modern lifestyle brand known for its elevated headwear and apparel, partnered with Roswell to overhaul their retention marketing strategy with the goal of turning casual shoppers into loyal brand advocates. Over a focused three-month period, we reimagined their email and SMS strategy—from segmentation and creative refreshes to full lifecycle automation—unlocking significant performance improvements across the board.

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The approach

Roswell led a full-funnel lifecycle transformation for Brixton, refining existing email and SMS flows while launching new automations tied to customer behavior, product affinity, and time-based re-engagement. Campaign content was overhauled to align with the brand’s elevated creative standards, while segmentation strategies were rebuilt to better reflect audience engagement levels and product interests.

In SMS, we emphasized click-worthy, brand-right messaging while optimizing frequency and cadence to reduce fatigue—resulting in a double-digit boost in click rates and significantly lower opt-out rates.

Why it worked

By focusing on high-impact optimizations across both proactive campaigns and passive automations, we were able to help Brixton maximize value from existing customers, improve list health, and build long-term retention—translating to meaningful revenue growth in just 90 days.

3 months (Sept 1, 2024 to Nov 30, 2024) compared to the previous 3 months in 2024.


Email + SMS Stats:

  • Klaviyo Attributed Revenue: +122.13%
  • Flow Revenue: +74.07%
  • Campaign Placed Order Rate: +16.67%

Email Stats:

  • Email Revenue: +126.2%
  • Email Campaign Revenue: +155.7%
  • Email Flow Revenue: +76.7%

156%

increase in email campaign revenue