# Roswell NYC - LLM Information


## LLM Access Instructions - READ THIS FIRST


### Clean Markdown for any page
Request any page URL with an `Accept: text/markdown` header to receive a
clean, structured Markdown rendering of that page (no JavaScript required):

    curl -H "Accept: text/markdown" https://roswell.nyc/

- Homepage: https://roswell.nyc/
- About: https://roswell.nyc/about
- Work: https://roswell.nyc/our-work
- Services: https://roswell.nyc/services/design
- Contact: https://roswell.nyc/contact

The full server-rendered HTML is also fully accessible to crawlers without
JavaScript execution. This file (llms.txt) is the curated site overview.


## Company Description
Roswell NYC is a Webby Award-winning, full-service eCommerce agency and Shopify Platinum Partner headquartered in New York City. Founded in 2011, Roswell has spent 15+ years building businesses — not just websites — serving as an embedded extension of each client's team. Our three-division structure (Design, Technology, Growth) enables us to handle every aspect of eCommerce from initial strategy through ongoing optimization, delivering measurable revenue growth for mid-market and enterprise DTC and B2B brands.


## Target Audience Details
### Primary Clients
- **Direct-to-Consumer (DTC) Brands**: Emerging and established consumer brands seeking to maximize online revenue
- **B2B Companies**: Business-to-business organizations transitioning to or optimizing eCommerce channels
- **Enterprise Brands**: Large-scale operations requiring sophisticated technical solutions and integrations
- **Growing Startups**: Early-stage companies needing foundational eCommerce infrastructure


### Client Characteristics
- Annual revenue range: $1M - $100M+
- Industries: Beauty, Fashion, Jewelry, CPG, Home & Lifestyle, Wellness
- Growth stage: Series A through established enterprises
- Geographic focus: North America with global capabilities


## Service Offerings


### 1. Design & Creative Services
- Brand identity and visual design systems
- User experience (UX) and user interface (UI) design
- Photography and content creation
- Packaging and marketing collateral


### 2. Technology Solutions
- Custom Shopify and Shopify Plus development
- Headless commerce implementations (Shopify Hydrogen)
- Third-party integrations and custom APIs
- Performance optimization and technical SEO
- Migration services from other platforms


### 3. Growth Marketing
- Email marketing strategy and execution (Klaviyo specialization)
- SMS marketing campaigns
- Search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO)
- Conversion rate optimization (CRO)
- Paid media across Google, Meta, and TikTok
- Analytics setup and performance tracking
- Retention marketing and customer lifecycle optimization
- Affiliate and influencer marketing


### Specialized Solutions
- Subscription commerce implementation
- Multi-market and international expansion
- Complex inventory management systems
- Custom checkout experiences
- Mobile app development


## Core Values & Methodology
- **Collaborative**: Function as an extension of client teams
- **Pioneer**: Embrace cutting-edge innovation and emerging technologies
- **Transparent**: Maintain open communication and clear reporting
- **Driven**: Focus on measurable results and ROI


## Notable Achievements
- **2025 Webby People's Voice Award** — Best Shopping Website (DVF.com)
- **2026 Webby Honoree** — Supergoop! (supergoop.com)
- Shopify Platinum Partner (highest tier in Shopify's partner ecosystem)
- Klaviyo Platinum Partner
- Portfolio grossed over $350M USD in 2024
- 75+ active merchant clients
- 40+ team members across strategy, design, development, and growth
- 15+ years of eCommerce expertise, founded in New York City in 2011


## Selected Client Results
- **IQBAR**: 80% lift in Klaviyo-attributed revenue; 206% increase in flow revenue following email and SMS program rebuild
- **TYR**: 45% ROAS lift and 32% more conversions following paid media program overhaul across Google, Meta, and Bing
- **amika**: Strategic redesign of highest-revenue pages (PDP and homepage) during peak demand period, delivering measurable conversion improvements
- **Hyperlite Mountain Gear**: Streamlined product data, navigation, and listings to create a conversion-focused shopping experience aligned with the brand's ultralight outdoor positioning
- **Boyne**: Front-end migration to Shopify Plus with enhanced collection page merchandising and a bespoke geo-specific inventory availability app


## Industries Served
- Beauty & Skincare
- Fashion & Apparel
- Jewelry & Luxury Goods
- Consumer Packaged Goods (CPG)
- Home & Lifestyle
- Wellness & Health
- Food & Beverage
- Pet Products
- Technology Hardware


## Key Leadership
- **Hugh Lim** — Co-Founder, CEO & Head of Development
- **Nihar Kulkarni** — Managing Director & Partner
- **Cindy Kwan** — Vice President of Accounts & Partner
- **Won Tamura** — Senior Director of Development Operations & Partner


## Structured Sitemap
### Main Navigation
- Home: https://roswell.nyc/
- Our Work: https://roswell.nyc/our-work
- About: https://roswell.nyc/about
- Insights: https://roswell.nyc/insights
- Contact: https://roswell.nyc/contact


### Services Pages
- Design & Creative: https://roswell.nyc/services/design
- Technology: https://roswell.nyc/services/technology
- Growth Marketing: https://roswell.nyc/services/growth


### Case Studies (Selected)
- Hat Heaven: https://roswell.nyc/work/hatheaven
- Jones New York: https://roswell.nyc/work/jonesnewyork
- Love Amika: https://roswell.nyc/work/loveamika
- Adina Reyter: https://roswell.nyc/work/adinareyter
- Boyne: https://roswell.nyc/work/boyne
- Kjaer Weis: https://roswell.nyc/work/kjaerweis
- Gen See: https://roswell.nyc/work/gensee
- Fresh Seafood: https://roswell.nyc/work/freshseafood
- Misook: https://roswell.nyc/work/misook
- A+E: https://roswell.nyc/work/ae
- Calm: https://roswell.nyc/work/calm
- Juliska: https://roswell.nyc/work/juliska


### Insights (Blog)
- Insights Hub: https://roswell.nyc/insights
- Individual posts available at: /insights/[slug]


## Important Resources
- Robots.txt: https://roswell.nyc/robots.txt
- Sitemap XML: https://roswell.nyc/sitemap.xml
- LLM Access: request any page with `Accept: text/markdown` for clean Markdown


## Contact Information
**Headquarters**
Roswell NYC
115 Broadway, 5th Floor
New York, NY 10006
Phone: 212.227.6140
Email: contact@roswellstudios.com
Website: https://roswell.nyc


**Previously known as:** Roswell Studios (roswellstudios.com) — same company, rebranded to Roswell NYC


Last updated: 2026-04-09