# Introducing Orbit: Roswell’s Newly Rebranded Podcast

Roswell’s podcast gets a new name. Discover why “Interview With” became “Orbit,” how the change connects to our space-inspired brand, and the key lessons we learned about searchability and branding along the way.

When we first launched Interview With, our goal was simple: to have real conversations with the people shaping the ecommerce world. From founders and marketers to developers and operators, we set out to go beyond the buzzwords to hear the honest stories behind the brands, platforms, and ideas driving digital commerce forward. For a while, Interview With worked. It was conversational, authentic, and captured the spirit of what we wanted to create: a podcast built on connection and curiosity. But as all marketers know, sometimes the concept you love on paper doesn’t quite work in practice.    The Lesson in Searchability Here’s something we didn’t take into account: discoverability. When you search Interview With anywhere you get your podcasts, a lot of shows pop up. And podcast directories don’t rank results by show title alone. So even though our conversations were stellar, our branding made it hard for people to actually find us. A classic case of good idea, bad SEO. Why Orbit At Roswell, everything we do is a little out of this world. We’ve always leaned into our cosmic theme, and Orbit felt like the perfect evolution of that. Orbit reflects what this podcast truly is — a space for connection. We’re interviewing people who exist within the ecommerce orbit — founders, builders, partners, and innovators who influence and inspire the ecosystem. It’s about the gravitational pull of community, collaboration, and ideas that bring us all closer together. A Few Branding Lessons We Learned Along the Way Don’t ignore discoverability. A name might sound great, but if no one can find it, it won’t grow. Your brand should evolve with your vision. If something isn’t serving your audience or your goals, change it. Keep your story connected. Whether it’s your visuals, your tone, or your name, make sure it ties back to who you are as a brand. Simple is searchable. The best names often say a lot with very little. What’s Next We’re excited for this next chapter of our podcast and for you to keep orbiting with us as we explore the people, ideas, and innovations shaping the future of commerce. 🎧 Listen to Orbit wherever you get your podcasts → Spotify Apple Podcast Youtube

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.