# Innovating Shopify Merchandising: Introducing Enhanced Product Variants with Roswell's Strategic Solutions

Discover how Shopify's latest features, like Combined Product Listings and an increased variant limit, combined with Roswell's Child Variant Merchandising strategies, are reshaping eCommerce merchandising by offering brands a seamless and cohesive buyer experience, eliminating obstacles to innovative functionality.

Shopify's mission to democratize access to eCommerce has been a boon to the eCommerce industry as a whole, allowing brands to focus less on complex development needs and more on go-to-market (GTM) strategies with minimal time-to-value (TTV). Nevertheless, their roadmap has not been without its own set of challenges. 
 One recent challenge that has been overcome is the limit of 3 product options and 100 variants in total. The 100 variant limit has constrained our merchants' ability to merchandise their entire product catalog. To solve this limitation, Shopify created a new product model where variants are byproducts of mixable product options. Products can now have more than 3 options and up to 2,000 variants in total. 
 Additionally, Product List Pages (PLPs) natively only display the first variant in product feeds, which makes it challenging for a brand with multiple colorways of a product to be able to merchandise their store effectively. This birthed Roswell's "Child Variant Merchandising" (CVM) strategies. Historically, we have implemented CVM in a number of creative ways, ranging from product tagging and attribute mapping to refactoring the filter/sort/pagination logic across the itemized merchandised variant listings. Now, Shopify has released a new feature called Combined Product Listings to natively support Child Variant Merchandising on the collection pages (PLPs). In addition to having the ability to showcase unique titles, descriptions, and rich media galleries for each variant on the PLP grid individually - combined listings bring together the variants merchandised by an option, such as color, model, or dimension, for enhanced display in a single product detail page (PDP) to offer a unified, cohesive, and seamless buyer experience. 
 With the release of Combined Product Listings and increasing the variant limit to 2,000, Shopify has reaffirmed its dedication to eliminating impediments to innovative eCommerce functionality. Subsequently, brands can implement native CVM strategies by integrating child variant products into a master parent product, empowering brands to merge product feeds with minimal intrusive development efforts. This levels the playing field for most brands that require merchandising on the variant level. Are you a brand seeking to enhance your merchandising capabilities? Reach out to us at buildmybusiness@roswellstudios.com, and we'll get to work.

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.