Maximize Conversions: The Power of True-Form Optimization

Conversion Rate Optimization (CRO) has historically been challenging leveraging the Shopify platform due to the nature of SAAS restricting access to the server. CRO teams would need to create two versions of a template, and leverage a platform like Google Optimize to be able to serve the control and variant template, and then engage in complex statistical analysis in order to establish statistically significant sample sizes (the most critical KPI to determine whether the test results are indicative of future success).

With key tech partners that are innovating in the CRO space, Roswell is implementing “True-Form” conversion rate optimization, with several brands engaging Roswell in 2025:

• Personalize the customer experience with Because, bringing all your third-party tools together (your ESP, your loyalty platform, subscription platform, zero-party data capture platform, ad platform, and more) to decide in real time what experience each site visitor should see on site.
• Using Heatmap for heatmapping analyses and in-depth UIUX / analytics audits, our team compiles key hypotheses for testing.
• Then leveraging key partners such as Shoplift.ai and Intelligems.io, we create AB tests using the platforms no code / low code / full code capabilities, and achieve StatSig by analyzing the Bayesian Statistics baked into the analytics dashboards.
  
  In this way, Roswell deliver CRO strategies that are only time to value limited by the number of sessions needed to achieve statistically significant sample sizes. Did you know that adding a “Sticky Add-to-Cart” button on PDP pages can increase conversion by 8-12%? Reach out to us at buildmybusiness@roswellstudios.com to learn more about Roswell NYC’s CRO services, and how we can help build your business.