# Webby - Winning eCommerce: DVF & Roswell NYC

Roswell NYC is honored to take home the 2025 Webby People’s Voice Award for Best Shopping Website for DVF.com. This win celebrates the power of strategic, Shopify-driven design and legacy brand storytelling.

We’re thrilled to announce that Roswell NYC has won the 2025 Webby People’s Voice Award for Best Website and Mobile Site in the Shopping & Retail category for our work on DVF.com—the official online store of fashion icon Diane von Furstenberg. This honor is especially meaningful because it was voted on by the public, making it a true reflection of how customers are engaging with the digital experiences we design. A New Era for DVF—Powered by Shopify, Designed by Roswell When DVF partnered with Roswell NYC, the goal was clear: bring a legendary fashion brand into the digital age with a site that could tell a story, sell seamlessly, and scale with purpose. We designed and built DVF.com on Shopify, leveraging the platform’s powerful commerce infrastructure while delivering an immersive, editorial experience that feels authentically DVF. Every detail—from mobile responsiveness to conversion flow—was crafted to reflect the brand’s timeless style while performing at the highest level. Why the People’s Voice Webby Matters Unlike jury-voted categories, the People’s Voice Award is decided entirely by the public. That makes this win a powerful signal: real users love the site. It proves that performance and brand storytelling don’t need to be separate goals—they can work together beautifully.  “Winning the People’s Voice Webby for DVF.com is especially rewarding because it came directly from the public,” said Nihar Kulkarni, Managing Director of Roswell NYC. “DVF represents timeless style, and we’re proud to have built a platform that honors that legacy while delivering real business results.”  Our Approach: Style Meets Strategy As a Shopify Premier Partner (a designation held by only the top 6.8% of agencies), Roswell NYC brings together full-service capabilities—from UX strategy and design to development and retention marketing. Our work on DVF.com is a perfect example of what happens when: Brand identity is at the forefront UX and conversion strategy go hand-in-hand Technology is used to amplify—not dilute—a brand’s legacy

## Contact Information
Address: 225 Broadway Suite 3100, New York, NY 10007
Phone: 212.227.6140
Email: contact@roswellstudios.com

## About Roswell
We are a full service eCommerce agency providing conversion focused experiences for direct-to-consumer (DTC) and B2B brands. Our portfolio grossed over $350M USD in 2024.